Ela Lepkowska-White
Contact Information & Background
Professor
Department of Management & Business
elepkows@skidmore.edu
Phone: 518-580-5113
Office: PMH 207
Vitae
Curriculum Vitae
Education
- Ph.D., University of Massachusetts
- M.S., University of Florida
- M.S., University of Warmia i Mazury
- B.S., University of Warmia i Mazury
- B.S., Teachers Training College of English
Courses
- IA 101 Introduction to International Affairs
- MB 214 Foundations of Marketing
- MB 317 Marketing Research
- MB 344 International Marketing
Research and Teaching Interests
- Integrated marketing communication
- Meanings and politics of food
- Ethics and marketing
- International marketing
- International affairs
Selected Publications
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Lepkowska-White Elzbieta, Amy Parsons and William Berg 鈥�18 (2019) 鈥楽ocial Media Marketing Management: an Application to Small Restaurants in the US鈥� International Journal of Culture, Tourism, and Hospitality Research Vol. 13 No. 3, pp. 321-345.
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Elzbieta Lepkowska-White & Amy Parsons (2019) Strategies for monitoring social media for small restaurants, Journal of Foodservice Business Research, Vol. 22. Number 4, pp. 351-374, DOI: 10.1080/15378020.2019.1626207
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Parsons Amy L. & Elzbieta Lepkowska-White (2018) 鈥淪ocial Media Marketing Management: A Conceptual Framework, Journal of Internet Commerce, Volume 17, Issue 2, pp. 81-95
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Lepkowska-White Elzbieta and Emily Kortright 鈥�15 (2017) 鈥楾he Business of Blogging: Effective Approaches Of Women Food Bloggers鈥� Journal of Foodservice Business, Vol 21. Issue 3. pp. 257-279
- Lepkowska-White Elzbieta and Catherine Chang 鈥�13 (2017) 鈥楳eanings of Food among Polish
and American Young Women鈥� in Journal of East-West Business. Vol 23. Issue 3. pp. 1-22
- Lepkowska-White Elzbieta (2017) 鈥楨xploring the Challenges of Incorporating Social
Media Marketing Strategies in the Restaurant Business鈥� in Journal of Internet Commerce Vol 16. Issue 3. pp. 323-342
- Lepkowska-White Elzbieta, Amy Parsons, and Aylin Ceylan, (2014) 鈥楥ross Promotion of
Web References in Print Ads: Are Advertisers Attempting to Engage Consumers?鈥� Journal of Research in Interactive Marketing, Vol. 8 Iss: 4, pp. 309-327
- Lepkowska-White Elzbieta and Katherine Imboden, (2013) 鈥楨ffective Design for Usability
and Interaction: The Case of Art Museum Websites鈥� Journal ofInternet Commerce. Vol 12, No 3, pp. 284-305
- Lepkowska-White Elzbieta (2013) 鈥楢re they listening? Designing online recommendations
for today's consumers,鈥� Journal of Research in Interactive Marketing, Vol. 7 Iss: 3, pp. 182 鈥� 200
- Lepkowska-White Elzbieta and Amy Parsons (2012) 鈥楴ovel Teaching Approaches in Transitional
Economies: A Case of Client-Based Learning in Croatia鈥� Journal of the Academy of Business Education, Vol. 13 (Spring), pp. 1-14
- Lepkowska-White Elzbieta and Joanna Bialkowska (2011) 鈥楾he Impact of Education and
Legislation on Smoking Motivations鈥� Journal of East-West Business, Vol. 17, No. 1, pp. 32-47
- Amy Parsons and Lepkowska-White Elzbieta (2010) 鈥榃ebsite References in Print Advertising:
An Analysis of Calls to Action, Journal of Internet Commerce, Vol. 9, pp. 151鈥�163
- Amy Parsons and Lepkowska-White Elzbieta (2009) 鈥楪roup Projects Using Clients vs.
Not Using Clients: Do Students Perceive any Differences?鈥� Journal of Marketing Education, Vol. 31, No. 2 (August), pp. 154-159
- Lepkowska-White, Elzbieta and Andrew Eifler (2008). "Spinning the Web: The Interplay
of Web Design Features and Product Types." Journal of Website Promotion
- Lepkowska-White, Elzbieta and Krisitna Powell (2007). "Marketing to Multiple Audiences:
A Case of the Tang Teaching Museum at 糖心Vlog, NY." The Business Review, Cambridge, Vol. 8, No. 1, pp. 184-190
- Amy Parsons and Elzbieta Lepkowska-White (2006). "Using client-based Learning in Undergraduate
Business Education: Do Learning Styles and Student Skills Make a Difference?" Journal of the Academy of Business Education, Vol. 7, (Fall), pp. 43-52
- Lepkowska-White, Elzbieta (2004). 'Online Store Perceptions: How to Turn Browsers
into Buyers?' Journal of Marketing Theory and Practice. Vol. 12. No. 3, pp. 36-47
- Lepkowska-White, Elzbieta (2004). 'Polish and American Print Ads: Functional Individualistic, Collectivist and Experiential Appeals,' Journal of Global Marketing, Vol. 17, No. 4, pp. 75-92
Selected Recent Conference Presentations
- Lepkowska-White Elzbieta, Sarah Rinaolo '17 and Amy Parsons (2017) 'Challenges and Opportunities of Monitoring Social Media in Small Restaurants,鈥� 19th European Association for Education and Research in Commercial Distribution Conference, Dublin: Ireland.
- Lepkowska-White Elzbieta and Emily Kortright (2015) 鈥榃omen in Food Blogging: Merging
the Worlds of Domesticity and Business,鈥� Spring 2015 Academy of Business Research Conference, New Orleans, LA, March 25-26, Best Paper Award, Abstract in Conference Proceedings,
p. 137, Best Paper Award
- Lepkowska-White Elzbieta and Emily Kortright (2014) 鈥楳eanings of Food: Conversations
of American Women on Food Blogs,鈥� Academy of Business Administration International Conference, Florence, Italy, August 6-9, Abstract in Conference Proceedings
- Lepkowska-White Elzbieta and Catherine Chang (2014) 鈥楩riend or Foe? Food in the Eyes
of Young Consumers: The Many Perceptions of Food,鈥� American Marketing Association Public Policy Conference, Boston, MA, June 6-9, Abstract in Conference Proceedings
- Lepkowska-White Elzbieta (2013) 鈥楩ood Perceptions: Young Women in Poland and US,鈥�
15th Cross Cultural Research Conference, Antigua, Guatemala, December 8-11, Abstract in Conference Proceedings
- Lepkowska-White Elzbieta, Aylin Ceylan, Amy Parsons, Laura Kirchner (2012) 鈥楥oulda,
Would, Shoulda: How Effective Are Web References in Print Advertisements? Academy of Business Administration International Conference, Munich, Germany (August), Abstract, Winter ABA Reading Book
- Lepkowska-White Elzbieta, Aylin Ceylan, and Ali Shareef (2011) Addressing Adjustment Barriers: International Students at a Small Liberal Arts College Academy of Business Administration International Conference, London, UK (August), Abstract, Winter ABA Reading Book