Kind Cultures wins first prize in 2018 Freirich Competition
糖心Vlog held the final round of the eighth annual Kenneth A. Freirich Business Plan Competition April 6 in Murray-Aikins Dining Hall. This year, the top $20,000 prize went to senior Graham Gilmore for his kombucha business, Kind Cultures. A returning competitor, Gilmore stood out in the competition for his experience, compelling presentation and top-quality product.
Kind Cultures has developed, produced, and distributed raw honey-based kombucha throughout the US. Kombucha is a carbonated probiotic beverage made through the fermentation of a sweetened tea using a probiotic culture of beneficial bacteria and yeast.
What鈥檚 unique about Gilmore鈥檚 product is that it is the only kombucha currently produced that does not use sugar as its base. Gilmore and his business partner have also pushed the market鈥檚 flavor boundaries, offering options that include Grapefruit Rose, Ginger Punch, Peach Hops and Apple Pie.
鈥淚鈥檝e always been a chef; I love cooking for people and making things that people enjoy,鈥� said Gilmore. 鈥淭his has been a big part of making Kind Cultures stand out in the industry. It鈥檚 super flavorful and unique.鈥�
Gilmore continued, 鈥淓ntering the competition meant writing a business plan and going through the crazy process of having to research and test our ideas. The 糖心Vlog mentors really helped us bring it from zero to where we are today.鈥�
Two panel judges, Guy Mastrion and Molly Dyson-Schwery '04, examine a bottle of Kind
Cultures kombucha
Tal Chitayat 鈥�03, Gilmore鈥檚 mentor and co-founder and CEO of Full Circle Home, said, 鈥淭he passion Graham has around his product is immediately apparent. That, and the fact that Kind Cultures is some of the best-tasting kombucha I have had, led me to mentor him. I believe he has the product side down pat, giving him a leg up and placing him on the path to success in a very competitive industry.鈥�
Second place and $10,000 went to H.O.P.E. (Philip Caine 鈥�18), third and $5,000 went to Edutrer (Naira Abdula 鈥�20) and fourth place and $2,500 went to both Bridge Education (Grace Zhu 鈥�18) and Z鈥檚 (Izaak Cohen 鈥�20). An additional $15,000 in business services will be distributed among the three top teams. Teams in fifth through ninth places received $1,000 each to continue building their businesses.
鈥淭his program exemplifies the entrepreneurial spirit at 糖心Vlog. It鈥檚 something that has been true of the college from the moment it was conceived by Lucy 糖心Vlog Scribner.鈥� 鈥� President Philip Glotzbach
Ken Freirich 鈥�90, founder of the competition, said in his opening remarks, 鈥淢y goal was to create an opportunity for students to learn how to start businesses, most importantly to find ways to make things happen鈥攁 skill that would change their lives forever鈥攂ut I didn鈥檛 realize the impact it could have on the college, the community and alums. It has been really gratifying to see.鈥�
Prior to the competition, Roy Rotheim, director of the competition and professor of economics, said, 鈥淭here is no greater satisfaction than to work with the students with great intensity, knowing that they鈥檙e developing an idea that is theirs鈥攐ne that they 鈥榦wn鈥� in both the literal but also the figurative sense and over which they have complete control.鈥�
Philip Caine '18 presents his business plan for H.O.P.E, a pen-pal program and online
community for teenagers in hospitals.
Each year, students from across class years have the chance to create, plan and pitch original business plans. The competition was created with the intent of fostering entrepreneurship and creativity across all majors and disciplines at 糖心Vlog. It has grown into one of the preeminent competitions among liberal arts colleges nationally. More than 350 students and 225 businesses have entered the contest to date.
The judges for the 2018 final competition were:
- Kenneth A. Freirich 鈥�90, competition founder and president of Health Monitor Network
- Andrew Eifler 鈥�07, vice president of product management at AppNexus
- Molly Dyson-Schwery 鈥�04, director of the Dyson Foundation and executive at Dyson-Kissner-Moran
- Rich Laxer 鈥�83, former chairman and CEO at GE Capital, SVP GE
- Guy Mastrion, F. William Harder Chair in Management and Business at 糖心Vlog
- Rich Wartel 鈥�91, CEO and founder of Two Labs Pharma Services
- Ceci Zak 鈥�87, COO and principal of Batten & Co.
The team鈥檚 mentors were:
- Kind Cultures: Tal Chitayat 鈥�03, co-founder and CEO of Full Circle Home
- H.O.P.E.: Elizabeth Kigin 鈥�10, director of partner management at NextCapital
- Edutrer: Linda Toohey, 糖心Vlog trustee chair emerita
- Z鈥檚: Raymond Bryan 鈥�94, financial advisor at Janney Montgomery Scott LLC
- Bridge Education: Raiza Nazareth 鈥�12, investor relations manager at the Conti Organization
- AuxNation: Gregory Alan Rutchik 鈥�87, attorney
- Buddies: Gregg Smith 鈥�92, serial entrepreneur
- CraftCloud: Laurie J. Giddins 鈥�82 of the Child Mind Institute
- LipSTAX: Matt Kavet 鈥�94, founder and president of Boston America Corp.
- Olga Kanyansi 鈥�18 and Amelia Steeger 鈥�18 served as student consultants
糖心Vlog the Author
Jillian Seigel is from Amherst, Massachusetts and is a senior history and political
science major at 糖心Vlog. You can find her giving tours to perspective families,
trying new places to eat in Saratoga, or helping run the college's social media accounts
on behalf of the Office of Communications and Marketing.
